GENERIC PUBLICATIONS
Copywriter and Proofreader
September 2011 - November 2012
RESPONSIBILITIES:
· Prepares copy and proofreads print ads, catalogues and other advertising collateral for Harvey Norman, Domayne and Joyce Mayne.
E-BIZ SOLUTIONS
Freelance Copywriter and Creative Consultant
October 2009 – December 2009
RESPONSIBILITIES:
· Provided B2B and B2C web contents for various clients.
· Assisted in the preparation of online marketing communications plans.
· Provided creative direction to brand image building.
LME CENTRAL
Part-time Sales and Marketing Assistant
July 2008 – October 2008
RESPONSIBILITIES:
· Provided marketing communication plan for a wide range of educational software brands.
· Assisted in sourcing vendors for our products.
· Created copy and visual handles for company website and advertising collateral, such as brochures and banners.
· Assisted in booking the company in various teachers’ conferences.
HYUNDAI ASIA RESOURCES, INC.
Marketing Communication Manager
July 2005 – August 2007
RESPONSIBILITIES:
· Managed, enhanced, and secured Hyundai’s brand image across all levels of marketing communications: tri-media and below-the-line campaigns.
· Spearheaded the preparation and execution of integrated marketing communications plans.
· Provided press releases, audio visual materials, themes for corporate events, program scripts for product launch events, speeches, and marketing activity reports that assisted the top management in assessing accomplishments against business targets.
· Served as a point of contact between Hyundai Asia-Pacific Marketing Team and Philippine Hyundai dealership network.
· Prepared media calendar.
· Liaised with various ad agencies, media outlets and other third party vendors.
· Assisted the Human Resources Department in producing company newsletter, which entailed writing, research, editing, proofreading, and layout design.
LUXURE PROPERTIES AND DEVELOPMENT CORPORATION
(A subsidiary of Hyundai Asia Resources, Inc.)
Marketing Consultant
July 2005 – August 2007
RESPONSIBILITIES:
· Designed marketing tools for real estate agents.
· Assisted in developing the company's website by providing content and visual concept.
Please visit http://www.luxureville.com to see concept and content.
CREATIVE STUFF, INC.MGM COMMUNICATIONS
Creative Director
January 2001 –March 2002
RESPONSIBILITIES:
· Produced and supervised the development process of visual and copy concepts for various advertising requirements of multinational and local companies, such as Novartis, Purina, Honda Cars Phils., Whirlpool, Sunkist, Bioscrypt, and National Federation of Hog Farmers.
PENCIL OF LIGHT MANILA
Copywriter
February 2000 – December 2000
RESPONSIBILITIES:
· Executed visual and copy concepts for various advertising requirements of Singapore-based companies, such as Compaq, Global Voice, Huan Hsin Holdings, Sim Siang Choon Ltd., Environ Technologies, WH Smith Bookstore, and Singaporean management consulting firms & recruitment agencies.
BLIMS FINE FURNITURE
Advertising & Promotions Officer
June 1999 – January 2000
RESPONSIBILITIES:
· Implemented advertising and promotional activities in the dealership and above-the-line levels.
